Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.

Beneath the very public collapse of Adidas AG’s multibillion-dollar sneaker deal with Ye is a private legal battle over a $100 million-a-year marketing fund. The fund, from which Adidas claims the ...

Adidas said third-quarter revenues were up 12% year-on-year to €6.6 billion on Wednesday, marking a record-breaking quarter, ...

Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

The NBA, WNBA and G League have extended their marketing arrangements with adidas, as part of an ongoing plan to align the ...

Adidas is launching its biggest marketing campaign ever, which will be aimed at high school age consumers. The centerpiece of the campaign will be a 60-second video commercial. The commercial, notes ...

Adidas ran a mobile campaign to extend its sponsorship of the London Marathon. Adidas tapped Marvellous to create a Java application for the mobile Web that tied together with radio-frequency ...

Portland, Oregon - adidas announces today the launch of a new interactive marketing campaign titled 'MLS Mash-up' centered around the 2006 Major League Soccer (MLS) Cup playoffs. Produced by EVB, the ...

A series of ads for the new Adidas sports bra was banned from the UK for showing images of women’s bare breasts. The ad campaign — which was launched in February of 2022 — features the bare flesh of ...

Nike and Adidas are two of the largest footwear companies in the world. Effective marketing strategies and innovative products have helped these companies outperform the broader apparel industry over ...

BERLIN (Reuters) - Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But ...