Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the ...

The new enterprise-focused version of the Journey Optimizer app, built on the Adobe Experience Platform, features AI assistance to help target teams of buyers. Adobe wants to make it easier for B2B ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe has announced a series of innovations across Adobe ...

Adobe has launched a series of artificial intelligence agents that can work with sales and marketing teams in the business-to-business (B2B) industry. With Adobe's suite of B2B agents that drive human ...