AI Is Now Marketing’s Gatekeeper: How Brands Can Influence And Leverage

AI mediates discovery—deciding which creators and brands get surfaced and trusted. Marketers must move from winning search ...
Business Insider

Are AI influencers worth the risk? Brands cool on the trend amid backlash and weak performance.

Brands are booking fewer campaigns with AI influencers this year, according to marketing firm Collabstr. While some marketers skip AI creators to avoid backlash, others said they simply don't perform.

How to tell if an influencer is AI

AI influencers never age, never slip and rake in followers, but experts warn their flawless fantasy comes at a real cost.
Digiday

After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand

If 2025 was the year AI-generated content flooded social media platforms, 2026 will be the year both brands and creators truly reckon with it. With AI-generated content so easy to make, it’s crunch ...