Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...
The airline industry’s most aggressive loyalty program expansion just gained another powerful component. Alaska Airlines has extended its renowned Companion Fare benefit to Hawaiian Airlines flights ...
Neither a government shutdown nor an IT outage can stop the merger of Alaska Airlines and Hawaiian Airlines. On October 15, Seattle-based Alaska achieved one of the first major tech milestones of the ...
Hawaiian Airlines has begun operating under the same certificate as Alaska Airlines, as its flights now use the 'AS' IATA code and 'ASA'ICAO code, while pilots now use the 'Alaska' callsign when ...
A Hawaiian Airlines B717 aircraft pulls into the gate as an Alaska Airlines B737 Max is seen at Kahului International Airport. Diana Birkett Rakow will become the first female CEO of Hawaiian Airlines ...
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