If you’ve ever told a B2B copywriter that a piece of content “reads well”, this blog post is for you. (In fact, this is for anyone who struggles to give useful, specific feedback on writing work. Or ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

Harness the power of AI to accelerate your B2B writing Discover how AI writing can multiply the unique human value of your B2B marketing content, in this workshop led by B2B copywriting expert David ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

If you’re someone who considers themselves a bit of a wordsmith, you should explore a writing-based side hustle to supplement ...

B2B platform 6sense has added a writing feature to its Conversational Email tool. Demand generation teams can use AI Writer to create personalized, on-brand emails and build pipeline, the company ...