Athletic footwear and apparel company Nike filmed commercials for basketball products in the South Gym from 7 a.m. to 7:30 ...

Nike is known for hitting it out of the park with their post-victory ads. Fans have seen them done for specific players after winning championships and golfers after winning majors, among other ...

Kobe Bryant understood the backlash against his controversial Nike ad with LeBron James: "It's definitely inappropriate" originally appeared on Basketball Network. LeBron James and the late Kobe ...

A'ja Wilson of the Las Vegas Aces prepares for a free throw Tuesday against the Phoenix Mercury. (David Becker / NBAE via Getty Images) Obama directed the ad for Wilson's pink A’One signature shoe ...

View post: Congratulations Pour in for WNBA Star A’Ja Wilson After Big News The ad, which dropped ahead of the August 23 release of the all-white Kobe 3 Protro “Halo” colorway, immediately sparked ...

— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

For the first time since 1998, a Nike commercial aired during the Super Bowl. Nike dropped the ad during Super Bowl 59 on Sunday between the Philadelphia Eagles and Kansas City Chiefs. It featured ...

— -- SACRAMENTO, Calif. -- LeBron James, among other professional athletes, has caused plenty of consternation in some corners when he's made team-approved midseason trips to Miami the past few ...

Nike's ad features former Moeller High School standout and Cincinnati Reds Hall of Famer Ken Griffey Jr. laughing while ...

Just as NBA fans can always count on Milwaukee Bucks forward Giannis Antetokounmpo filling up the stat sheet every night, athletes can rely on his signature sneaker line year after year. Earlier this ...

LeBron James and the late Kobe Bryant built fortunes not only through their on-court dominance but also through off-court business ventures. Despite their business skills, they sometimes faced ...