V oters in Virginia, New Jersey, California and Pennsylvania have been inundated with campaign ads this year, with each state ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Creativity is the reason TikTok is often perceived as a harbinger of entertainment and culture trends. It’s also the reason TikTok creators continue to gain influence and grow their following, as they ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...

Bernbach and his co-founders, Ned Doyle and Maxwell Dane, broke all the established rules in advertising. Copywriters and ...