Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...

In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or ...

Hormel Foods Corp. and private equity firm Forward Consumer Partners struck a new strategic partnership Tuesday, wherein ...

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

Hormel Foods is spinning off its Justin’s brand of nut butters and chocolate snacks through an investment agreement with ...

Magnolia Bakery CEO Bobbie Lloyd went on a trip to Ireland last summer, thousands of miles from the nearest location. Still, when her husband mentioned her job title to others, there were gasps. “‘Oh ...

In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense. Over the ...

Leading mattress and bedding company, Mouka, has won the prestigious award of 'Outstanding Foam Brand of the Decade' at the ...

Minnesota powersports vehicle maker Polaris is selling its Indian Motorcycle business to a California private equity firm.

International Brand Equity (IBE) has successfully concluded the 11th edition of the prestigious India Property Awards 2025 on ...