In today’s relevance economy, sport is the asset that consistently outperforms. But showing up in the right kit isn’t enough ...

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

As a result, Maria Valdes, previously Puma’s chief product officer, has been named chief brand officer, overseeing the new ...

Once upon a time, sports marketing was all about visibility. Were you even trying if your logo wasn’t on a jersey, a stadium wall, or flashing between timeouts? It was a simpler era where reach meant ...

Valdes, who has been a member of Puma's management board since 2023, will now be responsible for brand marketing, product, ...

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

The marketer is recentering on sports as its North Star while reducing a reliance on promotional activity and paid traffic. Nike for the past year-plus has worked to address an overswing toward direct ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. In an era of cord-cutting and increased viewer ...

As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by collaborating with sports ...

The October 22 edition of the SBJ Marketing newsletter covers U.S. Bank's impending takeover of the banking sponsorship ...

The college gymnastics star has over 15 million followers on YouTube, TikTok and Instagram as a brand ambassador as she exits ...