“The Role of CAPI in Closing the Outcome Gap for CTV,” recommends that the advertising industry adopt so-called “Conversion ...

The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences.

The IAB has released guidelines on how conversions API (CAPI) increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing that combines targeting with ...

Beta launch introduces deterministic CTV measurement to global markets, connecting premium streaming exposure to qualified visits, leads, and salesNEW YORK, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Teads ...

Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — ...

As Canada’s most-watched network, CTV delivers everything from compelling dramas to reality competitions that have gained ...

Top Malformed, Unidentified &/or Fraudulent Bundle IDs (Q3 2025) (by impression volume), as determined by Pixalate For this report, Pixalate’s data science team analyzed over 1.8+ billion open ...

Vibe.co's new capital will be used to further enhancing generative and agentic AI capabilities for media buying and creative production.

The first wave of Connected TV (CTV) advertising was built on a seductive promise: simplicity. Platforms emerged to make buying TV ads feel as ...