The worlds of car racing and whisky are coming together again. Iconic blended Scotch whisky brand Chivas Regal just announced that it was naming Formula 1 driver Charles Leclerc as its Global Brand ...
Blended Scotch whisky brand, Chivas, has collaborated with UK rap star Stefflon Don, as Chivas continues to inspire its next generation of Scotch whiskey drinkers from around the globe with its new “I ...
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Racing isn’t Charles Leclerc only talent. Besides being ...
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Chivas Regal Announces Global Partnership With Scuderia Ferrari HP F1 Team
Ahead of next week's highly-anticipated Las Vegas Grand Prix, Chivas Regal has announced a new multi-year partnership with ...
Last month, Chivas Regal announced its move into the racing world, signing a multi-year partnership as Scuderia Ferrari HP’s Official Team Partner. For its first Formula 1 deal – in fact, the ...
The partnership will celebrate both brands' shared ambition for success and commitment to their communities around the world. It will take supporters behind the scenes through exclusive content and ...
LONDON, Sept. 30, 2025 (GLOBE NEWSWIRE) -- Luxury Scotch whisky brand, Chivas Regal today announces the global launch of its groundbreaking spirit innovation, Chivas Regal Crystalgold – defying what ...
Innovation that is truly breaking new ground also carries risk. Brands often see great success in their category from line extensions or tweaks to existing products, but long-term growth requires ...
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