The name was selected by fan voting. — -- The new shade of blue that will soon be populating Crayola boxes everywhere has a name: Bluetiful. Crayola made the announcement today after a ...

Michael Jordan unretired. Magic Johnson unretired. Tom Brady and Rob Gronkowski even came out of retirement. If athletes can unretire, why can't crayon colors? Crayola announced for the first time in ...

As America's iconic crayon manufacturer Crayola braces for another highly profitable back-to-school season, kids around the world prepare to carry on the more than century-long tradition of colorful ...

PALMER TWP., Pa. - A splash of blue has been a long time coming for Crayola crayons. To be clear, the 'blue' in this case isn't a hue you'd find in one of the company's ubiquitous 24- or 64-count ...