It’s (probably) been a while since you mastered the art, but ask any new parent and they’ll tell you it can be arduous trying to teach their toddler bathroom skills. A few years ago, the Toy Lab team ...

Toy Fair lives at the intersection of serious industry and fun playthings — where suited business people and poseable action figures coexist harmoniously. This past weekend, we descended on the Javits ...

Hottest Holiday Toy and Most Realistic Elmo Toy Ever Debuts at Toys“R”Us Times Square NEW YORK--(BUSINESS WIRE)--Fisher-Price® officially kicked off the holiday shopping season today with the ...

The concept tested incredibly well, and it was apparent that extending the character’s furry reach would be beneficial in aiding other elements of growing up. Elmo Calls is the result; the interactive ...