What do eggplant, fire and the number 100 all have in common? They’re all emojis that have twisted and evolved in meaning. As those little digital images change how we communicate, they’ve also ...

The chain launched its “Good Times” campaign across England. Ads on billboards displayed emoji stories. They read like this: Drivers are stuck in construction, so they are sad, but then they go to ...

The bar for any car ad where the premise is a staged focus group and there's a reminder that the commercial has "Real people. Not actors" is about as low as you can possibly get. I've learned to ...

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although ...

If you thought tweeting smiley-faced emoji would confuse advertisers and help you hide from their ad targeting, think again. Twitter said on Wednesday that it would now let advertisers target users ...

Emoji are weird. They’re more than just a set of cutsey images you stick at the end of a Slack message with your workmates. They’re something substantially more than the emoticons and glyphs of ...

Pepsi knows being interrupted by ads is annoying. That's why the company's latest ad campaign for its new emoji-clad soda bottles is brief: More than 100 ads that run just five seconds long will roll ...

On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress. As well as touching upon the device graph and ...

New emoji are finally here, but while you were paying attention to the middle finger emoji, you might’ve missed another emoji with a stronger message. Apple partnered with Ad Council, a nonprofit ...

In October, 1994, Hotwired, the digital counterpart of Wired, ran the world’s first online banner ads. Fourteen companies pitched their wares, including Club Med, Volvo, and Zima. A.T. & T.’s ad, a ...

In 1995, advertising history was made when a 30-second Super Bowl ad buy reached $1 million. Now, Super Bowl advertising on Twitter has reached the $1 million mark, too–for custom emoji. According to ...