That's where professional makeup artists come in. These experts test countless formulas on real clients with different skin ...

After a drought brought on by the “clean girl” era, a slew of new palettes prove eye shadow is making a comeback.

Makeup artist Erica Taylor demonstrates how to modernize your glam erica taylor/Tiktok Friends. Gen Z is knocking at the door with more beauty advice (and coming for your makeup routine). That's right ...

TikTok's viral 'eye wig' hack delivers instant eyeshadow without effort — perfect for beginners or anyone wanting defined ...

When I was in high school, eye shadow was everything. I watched every YouTube video tutorial to to create the ideal smoky eye. I collected Urban Decay Naked Palettes like rare stamps. I woke up extra ...

What we love most about an eyeshadow stick is that it does not require much thought. With one quick flick of your wrist, you ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

It’s official: It’s time to toss your summery gold eye shadows and try something a bit different for the quickly approaching colder weather—and by different, we mean purple pigments. Why, you ask?

While Kate Middleton’s makeup typically leans minimal, her eyes are always the standout. She gravitates toward soft, neutral ...