Circana is reporting that U.S. consumers are facing much more than just tariffs influencing their retail activity. In addition to tariff concerns, the pressure of rising debt, extreme weather, and ...

A study published in the International Journal of Business Competition and Growth has drawn insights from 621 survey samples to help improve our understanding of what elements of viral videos affect ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

The purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the ...

Digital platforms are reshaping consumer behavior across industries by changing access to services, content, payments, ...

This study examines the factors influencing organic food consumption and willingness to pay premium prices in the context of an emerging economy. The extended attitudinal behavior-scenario model, ...

On a recent late winter day in the historic district of Park Slope, Brooklyn, a handful of cars neatly parallel parked along one of the neighborhood’s brownstone-lined side streets bore a conspicuous ...

The Hershey Company’s HSY stock has taken a hit recently, with a 11.8% drop over the past three months compared with the industry’s decline of 9.3%. The iconic chocolate maker is facing an ...

NYSE Composite consumer companies remain in focus as spending patterns, retail demand, trade developments, and household ...

Perrigo remains connected to consumer healthcare trends, self-care product demand, retail wellness markets, and healthcare innovation.