BELLEVUE, Wash., NEW YORK & TEL AVIV—TV measurement company iSpot has announced that it is expanding its cross-platform viewing verification capabilities with the acquisition of Tunity, the TV-viewing ...

Tuning fork icon in filled, thin line, outline and stroke style. Vector illustration of two colored and black tuning fork vector icons designs can be used for mobile, ui, web People don’t just watch ...

Cross-platform measurement company iSpot says it has launched the first attribution solution for linear TV/streaming video ad campaigns "at scale" for clients -- a new product that delivers data much ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...

The media industry’s measurement wars are expanding beyond counting traditional video audiences. iSpot, the measurement company that figures prominently in plans by NBCUniversal and WarnerMedia to ...

NEW YORK—FuboTV Inc. has announced that it has signed an agreement to work with iSpot.tv to improve connected TV (CTV) measurement across its premium video advertising inventory. In addition, iSpot ...

NBCUniversal recently named iSpot a preferred trading currency as competition heats up among third-party data analytics firms. By Caitlin Huston Business Writer Goldman Sachs has agreed to invest $325 ...

NEW YORK & BELLEVUE, Wash.--(BUSINESS WIRE)--National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new ...