Supply-chain standards organization GS1 US has released a Barcode Capabilities Test Kit to help retailers gauge their readiness to shift from linear Universal Product Codes (UPCs) to data-rich 2D ...

Special thanks to Marcella Michalek, a former summer associate at Foley, for her contributions to this article. When introduced nearly fifty years ago, the Universal Product Code (UPC)—the most ...

The initiative by the standards organization could bring traditional 1D barcodes into the 2D world of data matrix and QR-codes. After five decades of barcode use at the point of sale, the technology ...

GS1 Digital Link has been hitting the headlines in recent months. Although not new, the standard has been updated for web-enabling barcodes to enhance the shopping experience for consumers around the ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Consumers expect more product transparency than ever before.

The MarketWatch News Department was not involved in the creation of this content. SAN JOSE, Calif., Dec. 1, 2025 /PRNewswire/ -- GearChain has launched a free Bulk GS1 Digital Link and Barcode Label ...