Gamification, says expert, author and editor Gabe Zichermann, is all about “changing human behavior.” And Zichermann says companies are willing to shell out big money in order to bend human behavior ...

Gamification, or using game mechanics in non-game applications, is the new black. It has become fashionable as game designers turn their talents from creating fun games to creating fun web sites and ...

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Gabe Zichermann is CEO and co-founder of Onward. His vision is to foster a world where balanced relationships between “real life” and technology make everyone healthier, happier and more truly ...

In an era where the Internet reigns supreme and social interactions account for a large portion of consumers’ online activity, the ever-present question is how to integrate these trends into marketing ...

Gabe Zichermann coined the term Funware to describe the use of video game mechanics in everyday, non-game applications. It was a big idea that has now become a rallying cry for the spread of video ...

Digital distribution provider, Boonty, has announced the appointment of two key members to the executive management team of its US division, as the company continues to expand its operations. Kevin ...

Gabe Zichermann is an entrepreneur, author, public speaker, and mentor who is best-known for his work in Gamification. His new project, Failosophy, distills the lessons of individuals and ...