The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...

Discover why matcha offers far more than green tea, blending bold flavor, rich nutrients, and centuries of mindful tradition.

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...

Morris says the catalyst for the change was Gen Z. Today’s younger consumers are fuelling matcha’s meteoric rise, and social ...

We all know trends get to the Erie, Ohio, area more slowly than they get to bigger cities. In some cases, years later. This is not news. We’ve all been known to whine, or at least roll our eyes at ...

With its vibrant color and delicious flavor, matcha isn’t your ordinary green tea. Green tea is widely known as a healthy drink for the body. But what if you could get a bigger nutritional punch out ...

Dunkin’s new menu additions are showing matcha love to the trendy tea powder. In a press release, the quick-service chain announced it is going to start selling matcha topped doughnuts and blueberry ...

Matcha is having a major moment. People are using this bright-green powder it to make everything from tea, sparkling tonics, and smoothies, to matcha-infused snacks like ice cream and cookies. The hot ...

Like many Americans, I was first exposed to the taste of matcha green tea without really any thought on my part: green tea ice cream was the only dessert offered at our local Japanese restaurant, and ...

Green tea is steeped whole leaves; matcha is powdered whole leaves whisked into water. Matcha is shade-grown, boosting chlorophyll and caffeine levels compared to green tea. Matcha costs more and ...

Matcha is a finely ground green tea powder made from specially grown and processed tea leaves, originally from Japan. Unlike regular green tea, where leaves are steeped and discarded, Matcha is ...