When Ikea executives ponder changes to the restaurants within their sprawling furniture stores, they think about an imaginary customer they’ve dubbed Sarah. Sarah is the average Ikea diner: She’s in ...

The names of IKEA products have English translations and they make perfect sense - find out what they are here EVERY product in IKEA is named after something in Scandinavian and often their English ...

Ikea is pretty much a household brand name - we spent most of our Saturdays being dragged around the market hall during our childhood after all, (now we drag ourselves) - but if you asked us why Ikea ...