The privately held owner of L.O.L. Surprise!, Rainbow High, Bratz and other brands commits $500 million to build up production and IP assets. Toy giant MGA Entertainment is the latest big player from ...

LOL Surprise! It might sound like a text you’d get before receiving shocking news, but it’s actually the name of one of the hottest toys. The intricate kits filled with tiny plastic pieces are topping ...

Victoria Bianchi, 30, said the 'problematic' images may lead to young girls wanting to dress that way A MUM has blasted a pack of kids LOL Surprise trading cards – claiming the cartoon tots were ...

The runaway success of MGA Entertainment's LOL Surprise dolls has led CEO Isaac Larian to gloat publicly over his competitors' anemic sales. Post photo composite The hottest toy of the last two-plus ...

Parents are not LOLing about the surprise between male LOL Surprise! dolls’ legs. Angry moms and dads are furious over the male toys’ very anatomically correct genitals, reports The Sun, with many ...

LOL Surprise dolls have sparked concern from parents after it was revealed they appear in lingerie after being dipped in water. Parents have claimed the LOL Surprise dolls appear dressed in ...

In recent times, we’ve seen gender-neutral dolls for children as the toy industry attempts to become more representative of society. To get boys more involved in playing with dolls, toy manufacturer ...