PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […] ...

LegalZoom.com, Inc. (Nasdaq: LZ), a leading online platform for legal services, today announced it has partnered with Design.com, a leading AI design platform for logo and graphic design, to give ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo. Hewlett Packard Enterprise Executive Vice President, Chief ...

Every car has an origin story. Here's how some of your favorite auto brands got their names. How many did you know?

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

As brand visibility grows, so does the risk of bad actors exploiting your company’s name and logo online. Fake websites, impersonator accounts and counterfeit listings can erode trust quickly, and ...

The leprechaun got something new. We’ve seen influencers on social media successfully recreate the Fighting Irish logo, but now Notre Dame themselves are rolling out their own fresh version of their ...