Can your commercial do this? Probably not: In a presentation at the Association of National Advertiser’s Masters of Marketing event, MasterCard’s CMO Alfredo Gangotena showed off the very first ...

If you’ve ever heard the voiceover on a television commercial or narrator of a television program and racked your brain trying to think of the actor behind the voice but couldn’t place it, you’re not ...

MSC Cruises pivots, and a travel advisor adaptsWhen MSC decided to stop sailing from New York, Donna Carlin had some disappointed clients. What would keep them sailing on... Finding your niche: ...

Add Yahoo as a preferred source to see more of our stories on Google. Crudup put his iconic voice on display as he read the suggested copy, stopping to laugh before reading the shocking price tag of ...