Tokyo — Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of matcha into a porcelain bowl. She froths up the special powdered ...

Morris says the catalyst for the change was Gen Z. Today’s younger consumers are fuelling matcha’s meteoric rise, and social ...

TOKYO (AP) — Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of matcha into a porcelain bowl. She froths up the special powdered ...