Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...

Discover why matcha offers far more than green tea, blending bold flavor, rich nutrients, and centuries of mindful tradition.

This article was reviewed by Craig Primack, MD, FACP, FAAP, FOMA. While matcha has been at the center of traditional Japanese tea ceremonies for hundreds of years, it’s now gaining traction in the U.S ...

TEMPO.CO, Jakarta - Matcha has been around for thousands of years. Green tea powder is made from the Camellia sinensis plant, which was originally cultivated for tea production in China around 2700 BC ...

Matcha has experienced a surge in popularity in recent months, leading to reports of global shortages and price increases. If you haven't been caught up in the craze, matcha is a powdered version of ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Whether you’re a long-time green tea fan or you simply can no longer avoid the hype—it’s understandable ...

Morris says the catalyst for the change was Gen Z. Today’s younger consumers are fuelling matcha’s meteoric rise, and social ...

Matcha tea offers many health benefits, but it isn’t suitable for everyone. Here are the 7 types of people who should avoid ...

Whenever we open our Instagram feed, videos of fitness influencers or celebrities drinking matcha pops up. Many are obsessed with this dark green creamy drink. Naysayers might feel it’s all for the ...

The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...