If you love matcha, it's essential to have the proper tools to prepare the frothy green tea. That starts with a bamboo whisk, ...

Matcha tea offers many health benefits, but it isn’t suitable for everyone. Here are the 7 types of people who should avoid ...

Most people think they know what matcha is. It’s the green drink in a ceramic bowl, the carefully whisked latte on your ...

Discover why matcha offers far more than green tea, blending bold flavor, rich nutrients, and centuries of mindful tradition.

Some social media users are claiming that drinking matcha tea can lead to an iron deficiency. The high concentration of tannins in matcha can actually block your body’s ability to absorb iron. To ...

The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures.

Morris says the catalyst for the change was Gen Z. Today’s younger consumers are fuelling matcha’s meteoric rise, and social ...

Gen Z is embracing matcha as its defining cultural beverage. Brands like Good & Proper and Melo Matcha are focusing on ...

The great debate: Do you drink coffee or matcha in the morning? Sixty-six percent of Americans start their morning with coffee each day, per the National Coffee Association, but drinking matcha has ...

Matcha has recently come under scrutiny after some people reported iron deficiency due to excessive consumption.

The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...

Equitea, which co-founder Quentin Vennie brands on social media as “Baltimore City’s first matcha studio,” got its start in ...