Well, the "premium" comment by Xbox President Sarah Bond suggests that, like the Ally, Microsoft won't be subsidizing that ...

The former president of Blizzard Entertainment criticizes Microsoft for its 'This is an Xbox' strategy, calling it a 'wrong ...

Almost a year ago now (yep, it's been that long), Microsoft unveiled its 'This is an Xbox' marketing campaign which defined a ...

Microsoft CEO Satya Nadella is handing off day-to-day commercial execution to longtime sales chief Judson Althoff, who takes ...

The company named Judson Althoff to be CEO of its commercial division to unify teams and boost AI-driven growth.

TL;DR: Microsoft CEO Satya Nadella emphasized Xbox's cross-platform strategy at a shareholder meeting, highlighting the brand's evolution and success in gaming. Xbox achieved record earnings of $21.5 ...

Microsoft unveiled a Super Bowl ad for its Copilot artificial intelligence assistant — seizing a high-profile opportunity to gloss over AI’s pitfalls and risks by focusing on the technology’s ...

Exclusive insights from Maven Collective’s 2025 Microsoft Partner Report reveal what top-performing Partners do differently - and why it works. Microsoft Partners want to know what actually works, and ...

'It looks like they're abandoning pretty much everything that made the Xbox brand great in the first place,' says Laura Fryer, a former executive producer at Microsoft Game Studios. A former Microsoft ...

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