Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

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Over the past decade or so, the once-niche natural beauty market has gone fully mainstream. Thanks to the rise of the informed consumer and the general wellness trend, there's never been more of a ...

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. You may be looking for a ...

Clean highlights: Natural USDA-certified ingredients with few “safe” synthetics Best for: Rich pigments and inclusive shade ...

Something seems to happen when you turn 50: The smoky eye makeup, go-to bold shadows and glittery finishes of your youth don’t quite sit the same on your lids. And, suddenly, you find yourself looking ...

Anyone who has applied gooey black mascara will tell you that makeup seems the antithesis of natural. Conventional wisdom is that alfalfa is organic; eye shadow isn't. But now there's an array of ...

You may be looking for a healthy alternative to conventional makeup, an alternative that uses organic ingredients, but you may ask yourself, why is organic makeup better? Organic is a common term ...