The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...

Lately it’s become quite clear that brands, wishing to ensure a safe environment for their own messages and for their consumers, have been driving the open web to be a more responsible place. For the ...

What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising ...

Google is asserting that web traffic is not suffering because of AI tools and that its search engine directs visitors to an unprecedented array of websites. But last week, Google contradicted this ...

In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned.

(1) The public side of the Web. There are parts of the Web that are public and viewable by everyone and others that are private. See surface Web and deep Web. (2) The countries that do not restrict ...

Google's CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in a court document filed by Google on late ...