Pain relief brand Aspercreme has launched a campaign that introduces a new tagline: “Kick Pain in the Aspercreme.” “Aspercreme’s previous tagline: 'Love Hurts. Aspercreme Works,’ was effective for a ...

Aspercreme has kicked off its brand repositioning with a series of 15-second spots and a new tagline, “Kick Pain in the Aspercreme.” The ads, from agency of record Terri & Sandy, derive inspiration ...

“Act your age” is an admonishment typically intended to encourage “age-appropriate” behavior. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

Aspercreme had serious problems. Due to a backlash against the overuse of pain pills, consumer interest in topicals was at an all-time high. Major pharma companies took notice, launching blockbuster ...

Tom Cillo, the 58-year-old defensive lineman and powerlifter hoping to become the oldest player to play in a college football game since 2009, is building his own brand. Cillo signed a name, image and ...