Paramount Global has quietly hit the “undo” button on the brand name for its premium Paramount Plus streaming tier. After more than a year of marketing the premium tier as “Paramount Plus with ...

Streaming has ushered in confusing times for premium cable brands. Just as Warner Bros. Discovery is restoring the “HBO” to HBO Max, Paramount has decided to drop Showtime from its flagship streamer.

The Showtime brand might finally be dead. Last year, Paramount killed the Showtime standalone streaming service, folding it into the Paramount Plus streaming service as Paramount Plus with Showtime.

Paramount Global has quietly erased Showtime from the name of its top-tier streaming package. On June 23, Paramount informed subscribers that the name of its ad-free plan is no longer Paramount+ With ...

Paramount Global executive David Nevins, who joined Showtime in 2010 and has run the premium network since 2016, is leaving the company at the end of the year. Along with his departure, Paramount ...

The Paramount Plus Premium tier will still feature Showtime programming, but it won’t feature the TV network’s name. The Paramount Plus Premium tier will still feature Showtime programming, but it won ...