All of these upgrades enable The Look Company to build on the high technical accuracy its known for and distinguish itself in an increasingly visual world.

Your company has rebranded with a beautiful new logo and website. All of the new branded colors look great online, but when you begin rolling out the brand with new stationery and business cards, you ...

I love print. I particularly love it when it knocks my socks off. I’m a fool for gloss varnishes, metallic foils, velvet finishes, neon colors, and lenticular images. You get the picture. I’m also a ...

For how many years now have we heard the request from brand owners for a more colorful image in a printed product? We live in a world of color, and I would argue that just about everyone prefers a ...

Spot colors, or solid inks specified with the Pantone Matching System, are used for conventional and screen printing. CMYK values are used for commercial color printing where colors are produced ...

Follow the steps below to use the Design Checker in Microsoft Publisher: Usually, RGB is not considered ideal for printing and packaging. In most printing processes, the RGB color space is converted ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...