You might find this hard to believe, but Jaguar, the storied British carmaker, has been in the news a little bit recently. Yeah, really! You may just have missed it, that’s all . . . And while ...

Back in the mid-1980s when Hyundai first introduced itself to the U.S. car market with the Excel, people pronounced the South Korean automaker’s names all sorts of different ways: Hy-un-dae, Hy-un-die ...

How do you say Hyundai? That’s a relatively straightforward question, but the company is changing its pronunciation in the United Kingdom. In the past, the company has pronounced its name as ...

I mean, look, I’m expected to get its name right, because it’s part of my gig. But as for the general consumer, as Mark Ritson wrote in Marketing Week: “Understanding the utter lack of importance a ...

Tim oversees the digital teams that bring you CAR magazine and Parkers, our car-buying sister website. A lifelong motoring journalist, he has worked at many of the UK's biggest car titles, including ...

Have you come across brand names that you find challenging to pronounce? Well, you’re not alone since several well-known brands have non-English speaking origins. As our language backgrounds and ...

There are some brands that are incredibly well-known, yet are consistently mispronounced. Some of it is down to them originating in another language, some of it not. Indeed, some brands have even ...

Hyundai is sponsoring Tate Modern's Turbine Hall for 11 years. But how do you pronounce it, asks Tom de Castella. Visitors to Tate Modern are used to wrestling with tricky names. Does Paul Klee rhyme ...