Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Can leave purple tint if left on for too long For zero warmth whatsoever, this ...

Blonde hair is a commitment, especially when it comes to maintaining a specific hue that doesn't look too yellow-ish or brassy. Basically, every unnatural blonde knows the struggle of keeping those ...

Blonde hair needs a lot of upkeep to stay looking vibrant and shiny – and while nothing will replace the skill of your stylist, a purple shampoo can help prevent brassiness in-between salon ...

They say blondes have more fun, but that statement can be called into question when it comes to the maintenance of an icy, cool sheet of glossy blonde. After walking out of a salon appointment with ...