Companies now treat audio the way they treat logos, typefaces, and color. A sonic identity can thread through a product ...

For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Cumulus Media finds that each additional brand mention in an audio ad boosts recall and engagement, lifting web traffic up to 31%.

An image from the Adthos video. Audio and visuals on the video were created with AI tools. As a way to illustrate the power of artificial intelligence for generating music and images, AI technology ...

The last time I wrote about radio jingles was in 2012, when I interviewed jingle writer Larry Greene in two parts (here and here). I love the sound of great radio jingles. The vocals harmonies are ...

One of radio’s most memorable sonic logos of all time has new life. TM Studios unveiled a new jingle package for Cumulus Media’s 94.7 WLS-AM, revitalizing the Chicagoland station’s iconic 5-note ...

An industry veteran widely recalled as the former longtime Exec. VP of Programming for USRN has joined a Dutch global radio branding company as its domestic Branding Consultant. Denemark brings ...