Snapchat has introduced the App Power Pack, a new suite of ad formats and delivery tools designed to help brands accelerate app growth on the platform.

Snapchat has built a significant, massive global audience. The demographics are also interesting. It skews young and surprisingly female.

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we ...

Snapchat reserves the right to put photos of its users’ faces in ads as part of the terms of service of its “My Selfie” tool, which lets people and their ...

Snapchat’s new marketing campaign is built on a bizarre oxymoron: “Less social media. More Snapchat,” the Santa Monica-based tech giant declared in a commercial that debuted this month. The two-minute ...

No matter what you’re selling or what age group you’re targeting, your brand success ultimately depends upon a strong and engaging digital profile. But it’s worth pointing out that not all social ...

Snapchat is attempting to attract both users and brands with the launch of “Phantom House,” an expansive series spanning the app’s Chat, Camera, Stories, and Spotlight tabs. The effort, billed as a ...

Snapchat has announced its first Lens designed to scan the surface of the moon as part of an Xbox gaming launch.

Channel 4 has announced further investment in Snapchat content, calling it a “marketing opportunity” at London’s IAB Digital Upfronts event. The broadcaster currently recuts five of its linear ...