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We’ve seen dozens of makeup trends circulate through the trend cycle in recent years with quirky, buzzy names: take latte makeup, tomato girl makeup and strawberry girl makeup, to name just a few. But ...

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If a brand is lucky, it will launch a product that manages to go viral and make the company a household name. Tatcha, a rare exception, has had nearly too many to count. From The Water Cream to The ...

These must-have moisturizers, serums, and sunscreens are the secret to taking your skin from dull and lifeless to dewy and glowing. An E! reader favorite, this serum is exactly what you need if you’re ...

Martha Stewart's makeup artist, Daisy Toye, used drugstore beauty finds to achieve Stewart’s glow in an Instagram post ...

Meghan Markle's friend and makeup artist Daniel Martin shared the secret that made her makeup "even more glowy" at Paris Fashion Week in a new Instagram video.