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Love it or hate it, social media plays a part in every day life in 2025. Being an influencer on social media platform has become a full-blown career for many... and there are many different websites ...

This study seeks to better understand the accounts that U.S. adults choose to follow on TikTok. The TikTok user experience happens largely within the site’s For You page, a feed that is “unique and ...

On TikTok, Americans often follow people who have a strong social media presence. These people are often referred to as “influencers” or “content creators,” though they rarely use either term to ...