Here is one of three unlikely success stories from Susan Spencer: It’s no stretch to say that Aaron Muderick is stuck on putty. “It feels great in your hand,” he said. “You can play with it for hours!

Southern California, New York and New Jersey Metro Chuck E. Cheese Fun Centers can purchase an exclusive, co-branded Chuck E. Cheese purple Crazy Aaron’s Thinking Putty. This special-edition putty is ...

In the old days it was jelly bracelets and Cabbage Patch Kids. These days, Crazy Aaron’s Thinking Putty — a cooler, hipper and pricier Silly Putty alternative — is poised to become the next big thing.

Most readers of GeekDad and GeekMom have probably heard us speak about Crazy Aaron's Puttyworld - Thinking Putty, a non-gooey and non-toxic putty that can bounce, stretch, tear and snap, and never ...

PHILADELPHIA (CBS) – There's no doubt you've heard of silly putty; the squishy, bouncy stuff that kids have been playing with for years. But, one local company has created its own, unique putty.

I’m mixing violet goo into an iridescent blob of “shimmerizer” pigment that’s oddly reminiscent of my favorite Urban Decay eye shadow. The blob catches the light like a gemstone as I pinch and pull it ...

NORRISTOWN — As Aaron Muderick contemplated the milestone his company had achieved — its 25th anniversary — he was looking for a special way to commemorate the occasion and the memories and ...

I always liked a little silly putty when I was younger, but now there’s a new blob on the block. The next generation of silly putty, now called ‘Magnetic Thinking Putty,’ has millions of tiny ...