Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

After losing share to the likes of Perplexity, ChatGPT, and Grok, the OG search giant is, perhaps surprisingly, regaining ...

Grab for FREE guide for using Gemini for faster research, smarter strategy, and scalable content creation: What makes AI ...

Despite persistent concerns about artificial intelligence cannibalizing Search revenues, Google's Search business has ...

Google's Search business model is built on users clicking links to ad-supported websites, but artificial-intelligence ...

Google wants 'AI mode' on Search to be as personal as possible, and it'll soon tap into services like Gmail or Drive to know ...

Google's making it easier to see more of the sites you love, with the launch of this new feature. Here's what to know, ...

The search giant's first $100 billion quarter suggests cannibalization isn't the right frame for Google's AI transition.

Google's Maxim Braverman says AI, YouTube creators, and smarter search tools are reshaping how travelers plan and discover ...

This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.