Forget random tracks, this Navratri, Instagram reels are all about Bollywood magic. Peppy classics like Dholida (Remix), Nagada Sang Dhol, and Chogada are lighting up reels everywhere. Perfect for ...

Reels are bringing old songs back to life. Iconic songs, once popular in their own time, are being rediscovered by Gen Z and going viral. But while they are getting a lot of love, perhaps not much is ...

November 2025 was packed with viral moments, from India’s historic women’s cricket World Cup win to bizarre Gen Alpha slang ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

The iconic hookline “I woke up in a new Bugatti” from Ace Hood’s 2013 song, Bugatti, has taken the internet by storm, but this time, it’s less hip-hop and more shenanigans. In the latest trend, ...

Songs that barely get radio play are suddenly exploding on Instagram reels becoming overnight favourites at cafes, weddings, and beach parties. While artistes enjoy the surge in popularity, an ...

“I had no idea about it until my team and I were travelling together one day and my manager said, ‘Pink Lips is everywhere right now’. It didn’t make sense and I asked, why, what happened? But it was ...

People go viral on TikTok every day, but few understand why some videos catch fire and others flop. How did the fusion of Paul Anka’s 1959 song about delicate gestures of love (“Put Your Head On My ...