Walmart Inc.’s WMT second-quarter fiscal 2026 results highlight the retailer’s evolving business model in the rapidly ...

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...

Walmart Inc. is releasing a 10-episode series of ads parodying popular TV shows to promote its Black Friday Deals for Days sales. A trailer released on Sunday on YouTube describes the "Deals of Desire ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Walmart's new "Who Knew?" campaign, starring Walton Goggins ...

Subscribe to The St. Louis American‘s free weekly newsletter for critical stories, community voices, and insights that matter. Sign up Holiday shoppers don’t have to wait until Black Friday to start ...

Net sales were flat in Q1 at $29.8 billion, yet Walmart’s profit margin continues to rise despite the triple headwinds of tariffs, manufacturing issues and shipping/return costs. How? Thanks to ...