It's a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

Step aside, Davina – Zumba is the UK’s true fitness champion. The original Zumba Fitness has sold more copies year-to-date than the hit TV presenter’s latest workout DVD Ultimate Target. McCall’s ...

Majesco has announced an encore for chart-topping dance workout Zumba Fitness: Join the Party. Zumba Fitness 2 launches for Wii this holiday season and on "another-to-be announced platform" early next ...

Latin fitness craze Zumba is hot, hot, hot, with an estimated four million Zumba devotees around the globe. This week health website WebMD explores the secret ingredient to the brand's global appeal.

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

MIAMI – (Marketwired)A recent consumer survey on 2014 fitness trends revealed more than half of all active American adults described their level of physical activity as ‘high’ or ‘very high.’ ...

Three hundred spandex-clad people recently gathered at a trendy Hollywood nightclub for a one-hour choreographed dance party. They weren’t auditioning for the latest reality TV show or rehearsing for ...

Forbes contributors publish independent expert analyses and insights. I write about the intersection of entertainment, tech & business. Zumba Fitness is, I have to say, not my kind of game, being as ...