Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

We social media marketers are a lucky bunch. Not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools), there are ...

Originally available to advertising partners, Twitter Analytics platform is now open to the public. The dashboard allows Twitter users to check the performance of their tweets and view breakdowns of ...

It looks like Twitter is experimenting with a new analytics feature on the Web; some users can now see statistics for individual tweets on their timeline. I’m able to access the analytics by clicking ...

Twitter has allowed website owners to track their traffic from the site since 2011. Unless there’s been some mistake, it now appears to be opening up a similar feature to all users. Twitter user ...

With over 100 million active users worldwide, there is little doubt that Twitter is capable of driving large quantities of traffic to all types of websites. Although Twitter provides businesses with ...

Twitter has announced a new standalone analytics app aiming to better serve its celebrity and power/marketing users, and — it surely hopes — eke out more activity on its platform in the process by ...

We’re starting to get a better idea of what Twitter has been up to since it started restricting access to its Firehose. Thanks to a tip, TheNextWeb reports that the social network has launched its own ...

It’s well known that one of the missing parts of Twitter’s offerings for publishers is an in-depth analytics platform. Last year, the network started offering a Tweet button which publishers could ...