Twitter has started letting its entire user base get a glimpse of a subset of their account analytics. First noted a week ago, and reported on this morning by The Next Web, the analytics provide a ...

Originally available to advertising partners, Twitter Analytics platform is now open to the public. The dashboard allows Twitter users to check the performance of their tweets and view breakdowns of ...

We social media marketers are a lucky bunch. Not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools), there are ...

Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

Twitter has allowed website owners to track their traffic from the site since 2011. Unless there’s been some mistake, it now appears to be opening up a similar feature to all users. Twitter user ...

IBM and Twitter unveiled a lineup of new "insight as a service" offerings Tuesday to allow customers and business partners to more easily extract actionable business intelligence from the estimated ...

With over 100 million active users worldwide, there is little doubt that Twitter is capable of driving large quantities of traffic to all types of websites. Although Twitter provides businesses with ...

It’s well known that one of the missing parts of Twitter’s offerings for publishers is an in-depth analytics platform. Last year, the network started offering a Tweet button which publishers could ...

Twitter now provides you with pretty extensive metrics and analytics for the performance of your tweets via its Ads dashboard (via TNW), in a move that looks designed to get more people (including ...