ACCOR’s Kerry Healy shares how strategy, culture and AI-powered personalisation are reshaping loyalty and guest experience ...

MCH Global’s Saheba Sodhi on why brands need to stop treating culture as a camouflage for campaigns without conviction.

Havas Life Middle East's Carlo Nakhle explains how the trust economy of healthcare is being rewritten in the region.

The report positions anime as a dominant youth language in KSA – one that informs identity and fuels creativity among the ...

SpeakUp's Nick Zhuchkov explains how attention now moves through a network of algorithms that reward clarity and consistency ...

This review of Campaign's selected works from September is by Miguel Rojas Ruiz, Director of Brand Marketing at Rove Hotels.

Saudi Arabia's media group SMC Media announces plans to acquire a stake in Aleph Group as part of its global expansion ...

MRM MENAT’s Derrick Nyirenda explains the ABCs that brands must master to build loyalty and a business that lasts.

Spotify’s ‘Blend’ playlists combine two users’ music tastes into a single playlist, creating a shared experience that’s both ...

OOH is no longer just about size or frequency. IKEA’s Carla Klumpenaar says it’s about showing up in a way that feels ...

In collaboration with INGO, Ogilvy’s boutique agency, IKEA leans into Halloween humour with a campaign that turns our cushion ...

To unpack what the future holds in PR and communications, Sarah Waddington speaks on the evolving priorities for the MENA ...