Databricks enters the CDP market. The data and AI platform announced CustomerLake at Data + AI Summit, an agentic Customer ...

The deal makes TELUS Digital a preferred implementation partner for Cresta's contact center AI platform, covering deployment, integration and managed services.

NiCE says agentic AI is now the architecture. Analysts say the Cognigy integration, the Sierra threat and the orchestration ...

AI inbox summarizers, Apple's MPP and prefetching are quietly changing which email tactics still work. Here's what holds up ...

Efficiency and delight get the attention. Acknowledgement drives loyalty. Here's why CX leaders need to design for being seen ...

Pega's new Customer Engagement Studio unifies AI and human agents to compress campaign delivery from weeks to minutes.

Customers still want personalized experiences, but growing distrust in data practices is changing how brands must deliver ...

Gartner opened its Marketing Symposium/Xpo with a warning: 98% of CMOs are using AI, but most are stuck in a competency trap ...

Thirty-seven percent of US brands have negative employee experience impact. Forrester says that's a CX problem.

Site owners can now isolate impressions from AI Overviews, AI Mode and Discover, closing a key visibility gap as generative search reshapes traffic patterns.