Winning the KPI battle means little if customers leave feeling like Philadelphia fans after another playoff collapse.

Databricks enters the CDP market. The data and AI platform announced CustomerLake at Data + AI Summit, an agentic Customer ...

Has the B2C engagement model changed? Yes — the calendar-driven, more-contact-equals-more-conversion model has been replaced ...

The deal expands Adobe's Firefly and Creative Cloud arsenal with on-device AI enhancement as creative teams race to industrialize generative workflows.

The Seattle startup will scale its AI agent platform that automates enterprise marketing workflows for customers.

Customer call transcripts and insights now flow into Gmail, Docs and Chat through Google's new AI reasoning layer.

Salesforce's new autonomous service agent charges only for issues it resolves end to end, tying vendor revenue to customer outcomes.

Retrieval triggers when a user prompt demands information the model cannot reliably generate from memory alone: current ...

From headless CMS platforms to agentic CDPs, vendor conversations at the Gartner Marketing Symposium came back to ...

The new Workforce, Desktop and Quality Intelligence capabilities aim to unify agent behavior, process efficiency and outcome ...