For two decades, social platforms have been building the most successful attention-capture machines in the history of media.

That dopamine hit of variety is lessening. When storytelling gold emerges, it feels like both a relief and a triumph.

Gambling advertisers spent $238.63 million on ads aired on free-to-air TV, metro radio, and online (including social media) between May 2022 and April 2023 in Australia, a new Australian ...

The Paramount Global-owned Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one unified 10 brand. Under the streamlining and ...

Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...

MINI has just entered into an exciting new partnership with celebrated interior design expert and media personality Neale Whitaker for its design-centric ‘Next Generation’ range. Marketing Mag sat ...

Rathdowne Street is the gem in inner-northern Melbourne’s crown and a new short film celebrates the small businesses helping the area thrive. Australian fintech business Zeller has released a short ...

Artificial intelligence has dramatically lowered the cost of producing content. It has not lowered the importance of judgement, emotional intelligence, strategic thinking, editorial discipline or ...

IKEA UAE has released a sweet and simple campaign that features its BLÅVINGAD soft toy collection narrating unexpected family histories. Three short videos in the ‘Where Do They Come From’ campaign ...

Leading global marketing automation and email marketing platform Mailchimp has just launched its inaugural campaign in the Australian advertising market. What may come as a surprise to marketers is ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...